MSNBC unveiled a new graphics package this morning. The new graphics use a flat style and are fairly similar to the graphics that CNN debuted roughly a year ago. The package is also heavy on arrows. Arrows are used with the live bug, now in the lower left hand corner, the date, the upper lower third (seen above with Developing Now), and the location of the camera feed. MSNBC has always been hot on arrows and they have been used in the past for intros.
Most significantly, the new package removes the Lean Forward branding that previously graced the cable news outlet’s airtime. When the network started doing straight newscasts to replace the previous opinion program as interim programming, the newscasts were labelled only as Lean Forward. Now, the network’s slogan has been removed from on-air. This comes as the network works to shed its liberal image in an effort to boost ratings. MSNBC is refocusing on straight news programming. However, primetime and morning programs will remain opinionated. The biggest question comes Monday on primetime to see whether or not the Lean Forward would resurface.
The change also expands the ticker to the full screen, as it is on the other cable news channels. The ticker is now used to show the date. Since the package was updated on the weekend, it is unknown where the stock updates will be placed.