The two shows will be replaced by a two hour rolling block of news anchored by Thomas Roberts. The newscast will be more traditional and be straight, rather than the progressive programming that Farrow and Reid hosted. This is a return to dayside for Roberts. Prior to hosting Way Too Early, he hosted MSNBC Live.
MSNBC President Phil Griffin started the programs as a way to take advantage of the large audience that was tuning into MSNBC’s liberal hosts, like Rachel Maddow and Chris Matthews. However, neither program hit it off with viewers.
The network as a whole has had ratings difficulties lately. CNN moved ahead of MSNBC into second place and HLN has been competitive with MSNBC in the 25-54 demographic.
Farrow will continue with MSNBC as a Special Correspondent. He will focus on interviews with noteworthy personalities in addition to on-the-ground reporting for breaking news. Farrow will also continue working with NBC News’s investigative team.
Reid will shift to being a national correspondent for MSNBC, contributing pieces on-air and online. In addition, she will report for NowThisNews. NowThisNews co-produces online video content with MSNBC.