The Obama campaign, Organizing for America, has been re-launched as Organizing for Action. The move reflects how the President is looking at what to do with their massive membership. After the 2008 election, they made a similar move. However, aside from the emails, they did not push for action. The group relaunched with both a new name and a new tax status. Organizing for Action is tax-exempt, and will not have to disclose donors. The group launched today with an introductory video from the First Lady.